Building Incentives Into Your Business Offerings

Incetives Blog
Planning Business incentive Strategy

When building a business be it online or offline, you should always think about how you can attract customers by offering something extra to your services – something free.

The world of business in nearly any industry or niche will have its fair share of competition without a doubt. There are the major players that you must get around to start with. Most of the larger businesses can offer lower prices because of they have designed their business to consider economies of scale.

What are Economies of Scales in Business?

If you take a building company for example. Let’s say they have been running for several years. This business has probably built up a huge client base and done properly has customer or clients that will not use anyone else. 75% of your customer base should be loyal customers; essentially repeat business.

With a regular income guaranteed from these loyal followers, the company will have money to play with. They will also have more buying power than smaller businesses with less money coming in. That buying power alone allows them to purchase common materials used to build all manner buildings in bulk. We all know that when you buy in bulk, the general rule of thumb is the price comes down.

This means with cheaper material; the company can offer more affordable services. Something the little man generally is unable to do.

In addition to this, the shipping of material in bulk is often cheaper overall. Yes, of course as 20-ton truck will cost more than 10-ton truck, but when they are shipping or transporting in bulk the cost per ton being transported is actually less. More money saved and more costs shaved off their base costs.

As a result, the company can still make large profit margins while offering lower prices. This is exactly the reason we do not see vegetable shops or butchers quite as often as we used to. That is because the large super markets can undercut them in price. They can process and package food much more effectively and by better machinery to output more food.

Again, the outcome is the same as the building company. The economies of scale (scale meaning size and economies meaning the economic cost) will allow the bigger companies to offer better deals.

business Strategy Wheel
Strategize Incentive Offerings

How Can You Beat the Big-Name Competitors?

One of the best ways to do this, is to offer something for free. Now your competitors may also already be doing this. However, usually the offer something that is not unique or is just one incentive that may not suit everyone.

For you, the little man just starting out, it is best to look at ways to offer niche incentives. Maybe packages that appeal to a different group of people. For example, at, they offer incentives for a wide variety of customers in Malaysia. There are plenty of websites like theirs out there offering the same deal because the businesses they deal with already have set deals. There is not much flexibility at all.

Nonetheless, they have found a great way to get around it. They offer great customer service with different ways to get in touch with them. WeeChat, email, telephone, and Facebook.

Customer Service Is a Huge Incentive

Prior to becoming a blog writer, I worked for a software development company in Thailand. Now this is one tough industry to crack. One of the ways that we managed to get customers over our much larger competitors was just being contactable.

Our customer services (and still is at this company) was something that we took pride in. In terms of incentives in the IT and software development industry, there is not a hell of a lot that you can offer that someone (a competitor) had already thought of. However, we knew that communicating with our customers and potential customers alike was one incentive to sign up to us.

We were a small company so the customer got to speak directly with the marketers, coders, sales persons and more. It made them feel special and it worked! Our feedback from surveys, Social Media and PR circulations was 99.9% positive. Yes, there are always those 0.01% of people that just cannot be made happy no how many loops you jump through to keep them happy. That is something that you will have to deal with and this is where our second incentive came in.

Money Back Guarantees

This is not the easiest of incentives to offer. Who wants to take the time and effort servicing a client only to give them their money back? It just doesn’t work! Well at least not with all products. There are some services out there a full 100% satisfaction refund or money back guarantee will not negatively affect the business – these are far and few between.

We did however figure out a way around this. That way around was to make sure that we at least covered a large percentage of our costs. We did this by offering a 50% money back guarantee and you get to keep the work we did.

How many refunds do you think we had to issue?

Out of more than 1,000 clients we had 1 refund issued to a guy that was out of his depth when it came to project managing a software application production. We natured him most of the way, which ended up costing us time and money. In the end though it was better to offer the refund (and more cost effective) then continue with this individual and his company.

Overall – many of our customers signed up to our service because of the satisfaction guarantee.

  1. It gave them almost a risk-free investment that they could fall back on financially if the job was not up to scratch
  2. They know that we do not want to give them their money back – so they also know we will work our hardest to make their project work
  3. Most of the time businesses and their intentions are inherently good – they are not looking for a refund – they are looking for a job well done. In the future if they need our services again, they know we are the go to service provider for them.
  4. All the while our customer service was better than everything else throughout their contract

Look For Ways To Beat Your Competition

To round this up, an incentive is anything that adds value to your service or product offering. There may be times where your competitors appear to have covered every angle. However, if you dig deep enough, you will find a niche area that you can use as your unique sales proposition. This could be put across in a brochure, email, business meeting or however it is you manage to bring in leads or present your services/products. It has to say, “THIS IS WHY WE ARE DIFFERENT!”.

Thank you for reading and if you have any questions or would like to share your similar experiences, please email us and we may even publish what you should say by adding your experiences to this blog.

Things You Need To Know Before Starting Your Own Business Online

Today, Internet and businesses online go hand in hand. There is a lot of technology that goes behind the scenes of an Internet business. Therefore, getting a grip on the basics is worth it when beginning a business on the Internet. The option to pay for goods or service online is offered by businesses that operate over the Internet. The benefit and ease of running a business online has become quite evident in recent times. A business becomes more attractive when running online since customers are able to pay online, regardless of where in the world they might be.

What Do You Need To Know About Internet And Businesses Online?

There are no excessive costs or complications involved when it comes to setting up a business online. Only three basics things are needed to set up an online business, which are:

1. A website through where the products or services being offered can be selected and purchased by consumers. For anyone with no website experience, a low cost option is to purchase â€off the shelf’ websites and customize them later.

2. The website has to be connected to a Payment Gateway. Once connected to the website, online payments are sent securely for authorization by this service.

3. A bank account known as a Merchant Account, which is specifically for the funds accepted online and is not associated to a normal bank account.

How To Put An Online Business Together On The Internet?

Normally, purchasing something online is quite simple. The goods or services that want to be purchased by shoppers are added to a shopping cart and payment details are entered upon checking out. Of course, there is more to the underlying technology.

How Do Business Operate On The Internet?

Shopping cart: Items that are purchased by an online shopper are added to a shopping cart, which is effectively equal to the shopping basket of a high street store. It must be noted that often a shopping cart is not included in an online business website, especially when just one product is being sold.

Checkout: Shoppers check out when they are ready to pay. A â€purchase description’ is generated according to the product information in the shopping cart, which is then sent to a Payment Gateway so that the payment can be processed securely.

Payment Gateway: After being directed to the Payment Gateway, a payment method is chosen by the shopper and payment details are entered.

Transaction: The payment details of shoppers are paired by the Payment Gateway with the purchase description from the shopping cart as a result of which a â€transaction’ is produced.

Authorization: Transaction details are encrypted and sent to the card issuer of a shopper by the Payment Gateway for authorization. The transaction is either authorized or declined by the card issuer.

Confirmation: The shopper and the online business is notified by the Payment Gateway via a conformation popup and an email upon completion of the order.

Merchant Account: The purchase amount is received by the Payment Gateway from the card issuer of the shopper, and is sent to the Merchant Account of the business. It takes about 1 to 2 days for this to occur.

Bank account: Finally, funds from the Merchant Account are sent to the standard bank account of the business.

Thus, this is how Internet and businesses online work together for the mutual convenience of both business owners and shoppers.

Top 3 useful mobile applications for you

Modern technology has made life simple. Today, there is an application for everything. Whether you want to manage time, organize your work or secure your home from thugs among others, you will always find an application that can assist you at the end of the day. Here are 3 useful mobile applications that you need to install on your device.


Do you want to look fashionable and stylish? Well, if the answer to this question is yes then it is high time you looked for Goodluck app. The application is not only simple to use but also effective. The app has been designed to guide when it comes to the trendy lifestyle by giving you useful tips that you can apply to stand out from the crowd. The application will guide you on what to wear as well as how to combine different outfits in order to look stunning. Each day, the application will offer you with new looks. Whether you are a man or woman, this application has something that will impress you at the end of the day.

Remote Mouse

Remote mouse helps turn your smartphone into a remote control for different devices including your PC. If you have lost your remote control no reason to worry. Instead, download this application from the application store and then use the same to make things easier and simpler on your part. The application can also be useful whenever you want to make a presentation or watching a movie from the comfort of your couch. The application is easy to use thus making it ideal for both experienced as well as first time users of the same.


Our discussion of top mobile applications that you need for your device will not be complete if we do not mention Marvin. Thousands of users keep downloading the application daily because it has a lot to offer. The application acts as an eBook reader. If you are passionate with reading then this is a perfect application to go for. The application allows you to select colors as well as your background. The artificial intelligence engine allows users to discover certain amazing things about the characters and author of different books. The application has a separate window for the table of contents, glossary as well as highlights among other important concepts. You can download this application to make your reading experience more fun.

In conclusion, smartphones have become part and parcel of our daily lives. Today, you cannot do without a smartphone if at all you know anything about technology. Mobile applications can be applied in different areas to make things a breeze. It does not make sense to struggle with certain tasks when there is an application that you can apply for the same. The app store is filled with different applications that you can apply whenever you want to make things simpler. Each of the applications on the market comes with its advantages as well as disadvantages. Therefore, it is wise to compare different applications before selecting one of them for your use.

Which Web Hosting Plan is Right for Me?

Hosting Tips

There are a ton of web hosting companies out there that offer reliable website hosting and will ensure that your website will never go down. With so many choices out there it can be difficult to decide which web hosting is right for you.

In the past if you went for a cheap hosting company, it usually meant that your website would yoyo (go up and down all the time). That may be fine if you have a small website and few visitors because a little downtown would not hurt your business.

However, nowadays with so much competition out there online even for local businesses, a 100% uptime is vital.

Plus, for this companies that need their hosting to stay up at a 100% rate because they have so many web visitors, down time is something they cannot afford to have.

Web Hosting Comparisons

Luckily today there are some very good companies out there that help you compare the best web hosting packages so you can pick the one that is right for you.

Not only that. You can get coupons from many of these websites so you can get a discount on any web hosting that you sign up for. is a site that I have used before to get my own web hosting for my own customers. The reason I use this site is because they have an expansive range of coupon codes and they also offer some great advice about hosting.

For example, not many of these websites that are offering their various hosting deals mention anything about Google Hosting. What intrigued me the most about the Already Hosts website is the up to date information they provide about all the various hosting options out there including a very rarely mentioned Google web hosting option.


Choosing the Right Web Hosting

With so many options out there that all look great, it is very difficult to decide which hosting company to go with. Luckily, I have a lot of experience because I have owned many websites over my time.


  • Do you want an email address with your web site’s name in it?

I put this at the top of the list because one thing you don’t want to be doing is going off to another 3rd party company to get your email hosting sorted out. Therefore, if you need an email address with your domain name in it, look for a hosting company that also includes ‘Free Email’ accounts.


  • Do you already own your domain or will you buy a new one?

If you already own your domain, then does the company that you bought the domain with offer hosting? It is often easier just have all your hosting and registrar (domain renewal) in one place. This makes the admin side of your website much easier to handle.


  • Will you be hosting multiple sites?

Should you decide that you need multiple websites, then you can choose a web hosting company that allows you to use a shared hosting package where you can host all your websites on a single hosting platform. They will share the same IP.

One thing to note here is that if you start to get a lot of traffic to all or one of these websites, you may want to consider buying a dedicated IP and upgrading your hosting package for more speed.


  • Are you expecting a lot of visitors?

If you are expecting a lot of visitors, then you will need a more powerful package. Nearly all web companies offer unlimited band width; however, that does not mean the server load can handle a huge number of visitors.

Often when you get a lot of traffic, it is not the bandwidth that is slowing down your website’s responsiveness to quires and requests. It is the server itself. If you are on a shared hosting plan, then there will be many websites all requesting for a piece of the server’s hardware.

Thus, if you are expecting a lot of visitors, get one of the more expensive packages that includes more features with it. Virtual Private Servers are often a good idea.

Having a virtual server just means you will be provided your very own server. That server can be dedicated to you.


  • Do you have a large budget?

As with anything in life, budget plays its part in your final purchase decision. In all honesty, hosting is hosting. There is not a huge difference between all the hosting companies anymore aside from their marketing abilities.

For instance, GoDaddy and Hostgator tend to dominate most markets. This is because they have huge advertising campaigns. Bluehost is also another one. However, they also tend to be the most expensive web hosting.

Do not feel that because you did not choose one of the big 3, that you have gone cheap. Honestly, if you are on a tight budget, then budget hosting is OK. FatCow, iPage and JustHost (just to name a few) are all just as good as the big 3, it is just they do not have as bigger advertising budgets.

For those of you that have been in the business of hosting for a while, you will know Hostgator, GoDaddy and Bluehost are 3 of the oldest hosting companies around- hence, they have managed to build huge profits over the years enabling them to advertise as much as they do.


  • How technical are you?

Not all of us are tech experts when it comes to web hosting. This means that you need something very simple when it comes to web hosting. I came across a company recently called ‘Onlydomains’. They are rarely heard of, but they have some great packages on offer.

Not only do they have great packages, their interface is extremely user friendly. Everything is in the most obvious places, so it is incredibly easy to find your away around. Whereas, even though I do like Hostgator and GoDaddy, I often find that their user interfaces are not too obvious.

Nonetheless, all this means is that it just takes you a little time to figure it out and work your way around.

That is all good and well if you are regularly visiting your hosting interface. For those that are only log into their hosting once in a blue moon, the process of finding your way around once again (because you have forgotten since the last 6 month ago) can be tie consuming.

In short, look at YouTube or any other resources available to you and type in the name of the hosting companies you have shortlisted. More often than not, you will find live examples of people using the hosting interface. This way you can get a good look and feel for each option that you have.


  • Where are you located?

Currently the large majority of hosting companies operate in the USA. This means it is highly likely that most services you purchase will be hosted in the USA. That is not deal if your business is in Europe or Asia.

Although load times will not be hugely affected, techies are always concerned about their milliseconds. If you are in the United Kingdom, then you should be looking into a hosting company that has servers in the United Kingdom that you can host your website on.


  • How big is your website? / What will it do?

Size matters when it comes to websites. If you are going to be hosting a huge website that does any of the following, then the site is likely to grow:

  1. Interacts with users
  2. Offers games/videos/movies/downloads
  3. Has a log on area
  4. Will continually grow in content at a fast rate

Now you can do all this on a simple hosting program no problems. However, once your visitor count grows, you start to get more members, then the server needs to be bigger and better.

Especially if you are offering any type of online gaming. You can imagine that the most popular games out there are located on servers around the world. Each one of those severs needs to be able to handle the load.

In most cases this is not something you will need to worry about if you are starting a new website. Nonetheless, it is good to be aware that sometime in the future you may want to consider the fact that you need better hosting as your website starts become increasingly successful.


Weighing Up All the Options

At the end of the day, choosing a hosting company is almost the same as choosing your next TV or even your next car. For many of us it is a new process; while, for others it is a walk in the park because we have done it so many times or it is like a hobby to us.

If you are not too fussy, and you just want to get a site up, then you are most likely best going with the cheapest option you can find. Just make sure that you use a website like AlreadyHosts or b2evolution so you are being given recommended options.

On the other hand, if you are particular about your webhosting, then take into account the points made above regarding number of visitors, the size of your website, location and so on. You will need to shop around. In this case, as stated above, treat it like you are looking for a new car.

Why Optimize A Business Website With Responsive Web Design?

Most business owners have no idea that they are doing their business a great disservice by having merely a single version of their business website. These days, responsive business sites are essentially required in order to keep a business current and up to date with the latest technological trends.

Not having a responsive website cannot be afforded by businesses operating in the digital climate of today. So, one of the reasons you should optimize your business website for mobile devices is to enable you to meet the needs of the people who seem to be always on the go. You will risk losing your customers if they cannot access your business website on their mobile devices.

Why are responsive sites so important?

A Distinct Viewpoint

One of the reasons a responsive website will be important for you since the information available on your website will become accessible on mobile devices. These days, millions of people are viewing websites on their smartphones via mobile internet access. The main, original version of your website will not appear the way it does on a computer screen, on a mobile device, since they usually have very small screens.

The layout of traditional websites gets distorted on smartphones making it hard to view them and navigate through them. Often mobile users are able to view important to information or need to do a lot of clicking and scrolling to get to the information they want to view. So, if your website is really difficult to navigate for mobile users, then they will move on to some other site that is accessible on their mobile device, and they will never return.

Streamlined Information

When accessing a website on the go on their mobile devices, people generally expect to a totally different experience than when accessing the same website on their computer. When accessing users on their mobile device, mobile users usually hope to find the information they are looking for easily and quickly. Most mobile users want immediate access to the details they are in search and most of them do not have the time to browse through an entire large website on their mobile device.

This is why responsive business sites do a better job of catering to their specific needs, conveniently and instantly providing them with the information they are looking for. If you have a responsive business site, then it will excellently fulfill the requirements of mobile users. If you do not have a responsive business site, then those who access your site on their mobile device will quickly get frustrated and leave.

Developing a responsive website for their business has become almost mandatory for the business owners of today since more and more people are accessing the web using smartphones. People will think your business is not up to date if you merely have a single version of your business website.

Developing a responsive website is not so difficult and can benefit your business to a great extent. So, when it comes to creating responsive business sites, business owners should wait any longer.

How online mobile technology has transformed businesses

Online mobile technology has played an immense role when it comes to the corporate world. Today, millions of businesspersons from different parts of the globe are utilizing online mobile technology to take their businesses to the next level. Over the past years, business strategies have been involving with new technological changes being introduced in the corporate world. Businesses that have stuck on the old way of doing things have been edged out of the market by the innovative ones. Here are some of the ways online mobile technology has changed the world of business.

Improved marketing strategies

BusinessMarketing has greatly transformed since the inception of mobile technology. Each day, there are better ways of marketing products hitting the market as online mobile technology grows. More and more business owners from all over the world are now turning to mobile technology to market their products in different areas. In addition, businesses can take advantage of free WI-Fi in order to collect important data about different products as well as services on the market so that they can take the necessary steps. In simple terms, implementing mobile technology in the corporate world has become a norm considering the endless list of benefits that entrepreneurs expect at the end of the day. Online mobile technology has led to use of social platforms such as Facebook and Twitter in marketing goods and services to customers from various parts of the globe without spending much on the same.

Optimize operations

Online mobile technology has made business operations not only smoother but also swifter than they used to be in the past. The introduction of new trends in the business world has led to the streamlining of operations. One of the technologies that can be associated with the streamlining of affairs within the business is cloud computing. Today, businesspersons can store data in the cloud as opposed to having many files in different areas of the office.

Better customer experience

Online mobile technology has improved the experience of customers in the corporate world. Most businesspersons are now investing money in making their businesses more responsive than they were in the past. Most of the customers tend to search for different items on the internet. Businesspersons have capitalized on mobile technology to improve service delivery. Furthermore, customers can now convey their concerns and feed on different products as well as services, thanks to technological changes in the business world. The interactive methods have assisted in maintaining a clear communication framework among different stakeholders in the business world.

Promotes collaboration among colleagues

Online mobile technology has enabled business to expand their workforce to the international platform. With mobile technology in place, members of staff can collaborate from all over the world. Through keeping in touch with one another and sharing knowledge about the various aspects, businesspersons are more likely to reap more from their ventures at the end of the day.

In conclusion, we cannot overemphasize the role played by online mobile technology in the business world. This technology has optimized operations in the business world, improved marketing strategies and improved the customer experience.